Monday, December 31, 2012

Top Ten Madonna Moments of 2012

Madonna left quite the impression this year.

In every meaning of the word. 

First, "a notion or belief"?  Nearly 5,000 kids will be served by schools co-built by Raising Malawi, with more schools on the way.  Those kids will get the impression that there is good in the world and they could be summoned to a higher calling

Second, "the effect produced by an agency or influence"?  The Material Girl label thrived.  Hard Candy fitness centers expanded.  A workout tape arrived.  Even without Madonna pressing the flesh and pushing product herself, her influence was pervasive.  Joe Francis, the entrepreneur behind the low-brow "Girls Gone Wild" video franchise, decided, in a stroke of premature publicity-mindedness, to pick a battle with Madge over the preliminary title of "Girl Gone Wild" even though dozens of other songs share the title.  Lame move but telling of Madonna's dominion.

Third, in ad-speak, an "impression" is the measure of the number of eyeballs (or eardrums) garnered.  Consider that more than 14 million people had been exposed to "Give Me All Your Luvin'" before it had its debut at the Super Bowl a few days later.  That historic game, by the way, was the most-watched U.S. television event everMadonna's performance in the middle of that show saw a spike of two million more viewers, making her 12-minute set the most-watched TV segment in history.  One hundred fourteen million impressions.  (She also set a tweet-per-second record, if we're drilling down into numbers.)

Fourth, "a strong effect produced on the intellect, feelings, conscience, etc."?  Why, yes, the media blitzkrieg this year resulted in Madonna's placement as the sixth-most discussed public figure on Facebook and the highest ranking female.

All in a year's work for VH1's "Greatest Woman in Music." 

Here are the top ten ways she impressed us in 2012, an astonishing 30 years since her breakout single "Everybody" was released:

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Saturday, January 01, 2011

Top Ten Madonna Moments of 2010

The Madonna brand, in both the literal and figurative senses, seemed to be this year's dominant theme, from a passive investment in coconut water to more aggressive marketing in apparel and fitness clubs, to the expected musical accomplishment: tying with Bob Dylan with 19 Top Ten albums (by way of Sticky & Sweet Tour CD/DVD, released in March), 11 albums shy of Barbra Streisand's perch.

True, a majority of 2010 found Madonna toiling away on her second feature film as director, set for release in 2011. But our London and New York-minded gal still bookended a typically crammed year by extending her presence (and presents) on other continents like South America (a sojourn to Carnival in Rio, the final throes of the Jesus Luz Affair) and Africa (laying the foundation for the Raising Malawi Academy for Girls, snagging a VH1 Do Something Award, playing Santa - and presumably not "Santa Baby" - for needy orphans).
With Madonna nearly everywhere, it's quaint knowing that there is at least one place, for now, that you definitely won't permanently see her name. This summer's delicious gossip upped the ante on the evergreen Vegas rumor by alleging Madge turned down a staggering $1 billion, five-year residency gig in Sin City.

Fat chance of "Madonna at Caesars" in the foreseeable future, but, hey, you never know, especially after skimming her wild year in the rearview mirror:


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