Monday, December 31, 2012

Top Ten Madonna Moments of 2012

Madonna left quite the impression this year.

In every meaning of the word. 

First, "a notion or belief"?  Nearly 5,000 kids will be served by schools co-built by Raising Malawi, with more schools on the way.  Those kids will get the impression that there is good in the world and they could be summoned to a higher calling

Second, "the effect produced by an agency or influence"?  The Material Girl label thrived.  Hard Candy fitness centers expanded.  A workout tape arrived.  Even without Madonna pressing the flesh and pushing product herself, her influence was pervasive.  Joe Francis, the entrepreneur behind the low-brow "Girls Gone Wild" video franchise, decided, in a stroke of premature publicity-mindedness, to pick a battle with Madge over the preliminary title of "Girl Gone Wild" even though dozens of other songs share the title.  Lame move but telling of Madonna's dominion.

Third, in ad-speak, an "impression" is the measure of the number of eyeballs (or eardrums) garnered.  Consider that more than 14 million people had been exposed to "Give Me All Your Luvin'" before it had its debut at the Super Bowl a few days later.  That historic game, by the way, was the most-watched U.S. television event everMadonna's performance in the middle of that show saw a spike of two million more viewers, making her 12-minute set the most-watched TV segment in history.  One hundred fourteen million impressions.  (She also set a tweet-per-second record, if we're drilling down into numbers.)

Fourth, "a strong effect produced on the intellect, feelings, conscience, etc."?  Why, yes, the media blitzkrieg this year resulted in Madonna's placement as the sixth-most discussed public figure on Facebook and the highest ranking female.

All in a year's work for VH1's "Greatest Woman in Music." 

Here are the top ten ways she impressed us in 2012, an astonishing 30 years since her breakout single "Everybody" was released:

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